Puglia, the heel of Italy, is one of the most beautiful regions in my opinion, and it’s rightly famous for quite a few things. Picture-perfect beaches, historic towns, delicious cuisine… I could go on for quite a while, trust me!
But one of the best things about Puglia is its deep-rooted wine tradition, even though most people don’t realize it has one. Granted, Puglia isn’t as famous as a wine region as Tuscany or Veneto are, but its diverse terroirs, indigenous grape varietals, and long-standing winemaking culture make a trip to its wine country very worth it.
And if you’re already planning a trip to Puglia, you can’t miss its lush vineyards or bustling wine bars!
In this guide, I compiled the best wine tours & wine tasting in Puglia to help you plan a memorable visit to its vineyards or local bacaro.
From an intimate encounter with winemakers to strolling through the vines or sipping different wines in the heart of an Apulian city, there are quite a few options to choose from. Check them out!
Why should you trust me? I was born and raised in Bologna, Italy, and Puglia was a common summer holiday destination with my family when I was a child. I recently rediscovered Puglia as an adult and fell in love with it – with its people, the incredible food, the landscapes, and of course: the wine!
I generally use Viator and Get Your Guide to book tours around the world. I especially recommend them for their great cancellation policy, which allows you to cancel most activities up to 24 hours in advance and get a full refund.
Are you in a rush? These are the top tours:
| THE BEST TOUR | Wine Experience: Vineyard, Wines, and Food |
| SALENTO WINE TOUR | Rich Tasting of Salento Wines |
| ITRIA VALLEY WINE TOUR | Alberobello: Winery Tour with Wine and Food |
| PRIVATE TOUR | Private Wine Tour from Ostuni with Lunch |
OUR PICK: The Best Wine Tasting in Puglia
Embark on a delightful Wine Experience: Vineyard, Wines, and Food at Trulli il Castagno in Puglia, where you’ll explore a family-run farmhouse and vineyard nestled in the heart of the Itria Valley.
Your journey begins with a guided walk through the Moscato di Trani vineyard, where you’ll get to stroll among the vines as you learn about the history and unique characteristics of Apulian viticulture.
A wine expert will introduce you to the Itria Valley’s winemaking traditions and grape varieties, as well as the soil and climate characteristics that make these grapes so unique.
You’ll then take a seat overlooking the scenic valley to enjoy a guided tasting of four of the estate’s wines, including the red Terra Viva, the white Pietra Viva, a rosé 1° Luglio, and a dry white wine, Pietro 60.
Each wine will be paired with traditional Apulian appetizers that include specialties such as frisa, mint frittata, cold cuts, and wood-fired focaccia.
At the end of the tour, you’ll be able to buy your favorite wines from the on-site store, as well as some locally-made olive oil.
Why is this the top tour? It’s an authentic Apulian wine experience, taking place in a family-run vineyard in the most stunning location, with views of the valley all around. It includes everything from a walk in the vineyards to wine-tasting, taking you through the process from grape to glass.
Read what the reviews say:
“An absolutely wonderful wine and food tasting experience, with an even better sunset in the background. Besides the beautiful wine and food, the information on the farm and grapes shared by our guide was extremely interesting. You will not be disappointed!”
Craig_V – Read more reviews
This tour includes: Wine tastings with food pairings. ➥ BOOK IT HERE
The Best Salento Wine Tours from Lecce
▶️ Embark on a Rich Tasting of Salento Wines with an expert guide by your side, indulging in a delightful lunch and sampling local wines. You’ll savor Salento bread and a tasty rustic pie accompanied by fresh cheeses like mozzarella and burrata.
Above all, you’ll sip on six glasses of exquisite local wines, including whites, rosés, and reds. All wines have been crafted from indigenous grapes like Negroamaro and Primitivo, and you’ll learn the fascinating stories behind each label, from production techniques to vineyards’ histories.
This tour includes: A guide, food, and wine tasting. ➥ BOOK IT HERE
▶️ Let Salento wine enchant you with this Primitivo and Negroamaro Wine Tour: Two Wineries and Typical Lunch, which focuses on these two types of wine, native to the Apulian region.
You’ll join an expert sommelier on a tour of two wineries where you’ll witness the mesmerizing grape transformation process and unravel the art of wine-making. You’ll also visit a museum about Primitivo wines, and indulge in exceptional tastings.
A delectable lunch buffet, crafted from fresh regional ingredients, is included. This Lecce wine tasting tour also provides hotel pickup and is family-friendly, offering complimentary soft drinks for minors.
This tour includes: Hotel pick-up and drop-off in Lecce, wine tastings, visit to two wineries and a museum, and lunch with veggie options available. ➥ BOOK IT HERE
▶️ Combine Apulia’s wine and mouth-watering cuisine into one single experience with this Orecchiette Cooking Class and Puglia Wine Tasting in Lecce.
Get ready to master the art of crafting this traditional pasta, which is Puglia’s pride. As you roll and shape the dough, soak in the baroque beauty of the surroundings and learn a great number of tricks and tips from your chef. Then, indulge in a guided wine tasting paired with regional delicacies like cheeses, cold cuts, and focaccia.
This tour includes: Cooking class, a host, guided wine tasting, food pairings, and bottled water. ➥ BOOK IT HERE
Puglia Wine Tours in Alberobello & Valle d’Itria
▶️ This Private Wine Tour from Ostuni with Lunch including Alberobello and Locorotondo is ideal for groups of up to 15 people. You’ll travel from Ostuni in an air-conditioned vehicle, and stop at two of the most iconic towns in the Itria Valley.
Start the tour with a visit to a 16th-century masseria, where you’ll be treated to a generous wine-tasting session of regional wines. Then, make the most of your free time to explore Locorotondo, followed by a delicious local lunch at a trattoria.
You’ll spend the afternoon in Alberobello, the trulli town, exploring its picturesque center on a guided tour. Finally, cap off the day with a traditional rosoli liqueur on a panoramic terrace.
This tour includes: Transfers, a guide, lunch, wine tastings, and rosoli liqueuer. ➥ BOOK IT HERE
▶️ Experience the flavors of Puglia on a captivating Alberobello: Winery Tour with Wine and Food Tasting. You’ll be treated to a guided tour around a winery and its lush vineyards, as an expert introduces you to the process of wine-making and the history of the winery.
You’ll then sample four different wine varieties – two reds, a rosé, and a white – each paired with appropriate local appetizers to enhance their flavors.
This tour includes: A guided tour of the vineyards and winery, wine tastings, and appetizers. ➥ BOOK IT HERE
▶️ Ready for a unique – and super fun! – Puglia wine-tasting tour? Check out this E-Bike Tours: Alberobello and the wines of Valle d’Itria to adventure through the stunning countryside, passing by olive groves and vineyards on your way to a historic estate.
At the spectacular 18th-century property you’ll indulge in a well-deserved wine-tasting session of reds and whites, and tour the winery facilities and its vineyards. You’ll also take a breather to explore Alberobello’s trulli neighborhoods, recognized as a World Heritage Site.
This tour includes: E-bike and helmet rental, a guide, tour of the winery, wine tastings, and a visit to Alberobello’s trulli dwellings. ➥ BOOK IT HERE
Best Wine Tours in Ostuni
▶️ For incredible wine tasting in Ostuni, check out this Private Wine Tour from Ostuni with Lunch, including Alberobello and Locorotondo. You’ll head into the enchanting Valle d’Itria to visit its gem towns and indulge in the region’s finest wines accompanied by an expert guide.
Begin by savoring premier wines at a 16th-century estate after touring its contemporary cellar, and then delve into the picturesque Locorotondo, one of the prettiest towns in Puglia.
After a short break to relish a delectable farm-to-table lunch, immerse yourself in Alberobello’s UNESCO-listed trulli dwellings with a guided tour.
Cap off the fantastic experience with a delightful sampling of traditional rosoli liqueur on a panoramic terrace.
This wine tasting experience includes: Transportation, lunch, wine tastings, and a guide. ➥ BOOK IT HERE
▶️ This Trani, Wine Tasting, and Castel Del Monte tour from Bari or Ostuni is a full-day trip that takes you to the charming town of Trani and the medieval Castel Del Monte for a visit.
You’ll then stop at the award-winning Tormaresca winery for an informative and delicious wine-tasting session led by a sommelier. Cap off the trip with a gourmet lunch at a local restaurant.
This tour includes: Hotel pick-up and drop-off, entry fees, wine-tasting, and lunch. ➥ BOOK IT HERE
Best Wine Tasting in Bari
▶️ The Guided Tour and Tasting at La Cantina Frrud – Wine Museum is a captivating Bari wine tour that takes place in a winery and wine museum.
Step back in time as you explore centuries of wine history and sample the flavors of the present, indulging in a tasting of three exquisite wines paired with local cheeses and cured meats.
La Cantina Frrud is a testament to the passion and dedication of its founders, and it features a unique wine museum that showcases its commitment to preserving the region’s historical heritage.
This tour includes: Museum entrance, winery tour, and wine tastings with pairings. ➥ BOOK IT HERE
▶️ Explore the enchanting region of Puglia with the Charming Exclusive Customized Tours with your Real Apulian Friend, completely adapted to your preferences. Accompanied by a guide, you’ll explore in-depth three different locations chosen ahead of time.
From walking around the trulli neighborhoods of Alberobello to strolling in Locorotondo’s old town, visiting the historic town of Matera, catching your breath at the impressive cliffs of Polignano a Mare, and wine-tasting in stunning wineries, you and up to 3 of your friends will be in charge.
In Castel del Monte you’ll get to relish the local food, including the mouth-watering burrata di Andria, visit an oil mill, and sample delicious wines.
This tour includes: Roundtrip transportation with hotel pick up, customized itinerary, and stops at all the locations chosen. ➥ BOOK IT HERE
▶️ Indulge in a wine lover’s dream tour through Puglia’s scenic countryside with this Wine Tasting and Countryside from Bari. Leave the driving to a chauffeur as you embark on an adventure to discover the essence of Puglia’s Martina Franca with a small group.
Enjoy tastings at two prestigious wineries, savoring the renowned Primitivo di Manduria and Negroamaro wines while nibbling on taralli, the local twist on pretzels.
This tour includes: Hotel pick-up and drop-off, and wine tasting. ➥ BOOK IT HERE
Wine Tour in Vieste, Gargano
The Wine Tasting in Vieste is a 2-hour experience, easy to include in your Puglian itinerary, and oh-so-worthy!
Led by female winemaker Cinzia, you’ll get to tour around her vineyards and winery, learn about the secrets of wine production, and, more importantly, discover wine tastings techniques that will make the sensory journey all the more enjoyable.
You’ll taste a selection of white, rosé, and red wines paired with regional delights such as bruschette garganiche, cured meats, olive oil, and cheeses. Complete your experience with a picturesque sunset walk through the vineyard in Foresta Umbra, a UNESCO World Heritage site.
This tour includes: Roundtrip transportation, winery guided tour, wine tasting, and snacks. ➥ BOOK IT HERE
Wine Tour in Foggia
Unveil the hidden gem of Foggia on a 2-Hour Private Gourmet Wine Tour With Tastings. Led by a wine expert, you’ll get to indulge in a delicious tasting of Primitivo, Negroamaro, Uva Rara, and Nero di Troia wines organized just for you and your friends.
The guided tasting will be paired with local delicacies inclusive of cheeses, cured meats, olive oil, and bruschette. After the delicious experience, you’ll head with your guide to Foggia’s historic center, where you’ll have the chance to visit the cathedral and then wander at your leisure.
This tour includes: An expert guide and all food and wine tastings. ➥ BOOK IT HERE
Wine Tour in Matera (Basilicata)
This Matera: Exclusive Wine Tasting Experience with Food Pairings is a great alternative in Matera, Italy’s oldest city.
Discover distinctive flavors as a sommelier guides your tasting of four local wines, introducing you to the viticultural heritage of the region and the nuances of each wine.
The wine tasting will be paired with a carefully arranged aperitivo that will complement the wines, and allow you to enjoy Matera’s gastronomy as well as its wines.
Matera is in Basilicata, not in Puglia, so you could say we are cheating a bit by adding it to this list. However, it’s just one hour from Bari, and most visitors combine the two destinations, so here you have an extra option.
This tour includes: A sommelier, a wine tasting session, and food pairings. ➥ BOOK IT HERE
