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#iLike Marche: a tale of shoes, fish and ruins

pedaso_lighthouseMarche: land of sea and hills, of traditions and great food.
It’s a region in central Italy, wet by the Adriatic Sea, and even if it’s not as well known abroad, it could easily rival Tuscany for its natural beauty.

In October I was very lucky to be chosen to participate in a blog tour organized by the Marche Tourism Board: more than 20 bloggers from all over the world were divided in little groups which would visit a particular area of the region, in my case the area of Fermo and Macerata.

The blog tour’s goal was to show us the beauty of the beaches that were recently awarded the blue flag but, since there’s so much more than the beaches in the region, this is my list of the 5 top reasons why Marche, and this area in particular, are way underrated.

1- It’s Shoes Paradise

I caught your attention, didn’t I?
The shoe making district of Fermo and Macerata is famous in Italy and in the world for representing the largest concentration of footwear producing companies in Italy.

We visited the Loriblu Outlet, where we were surrounded by the largest amount of jewel sandals I’ve ever seen. These are not cheap shoes, but the outlet prices make them a lot more affordable, so if you’re looking to splurge a little for a special occasion, make sure to visit the many outlets of the area.


But a visit to the shoe making district would not be complete without seeing how shoes are made, the old way I mean.

In Porto Sant’ Elpidio we met Armando Di Rocco, shoemaker for a job and for a passion.


His clients include George Clooney, and it’s not hard to understand why: his hands stitch the shoes with such an ease and accuracy!

He also won a Guinness World Record for making the world’s biggest shoe… Anyone with big feet?

2- The food is simply awesome – enough said.

We ate. And then we ate again, and when we were stuffed we nonetheless ate again. Cause when the food is so good, you really can’t say no, right?

Marche is a coastal region, so obviously the protagonist on the table was deliciously fresh fish, but in reality you don’t need to be a fish lover to enjoy the food. The choice is broad and includes cheese and cold cuts, pasta, meat and regional specialties, all accompanied by a good bottle of wine.

You can read more about Marche food: What to eat in Italy: a Marche food guide

fresh_fish_marchehmemade_pasta_marcheMarkets are a great, and not very expensive, place to buy the local specialties, without being tourist traps, since you will be most likely the only foreign people there! Locals use to go daily, or weekly, to the market because food is fresh and produced locally. You can ask the stall sellers to let you try the products before you buy them, most likey they will.

happyhour_marche_marketWe had an impromptu aperitivo (happy hour) at Porto Sant’ Elpidio market: among the other things we tried the “olive all’ascolana” , a specialty from the area consisting in fried, meat stuffed olives, so good that they melt in your mouth…mmmmmm!

3- Traditions are still alive and something the locals are truly proud of

We visited the port in Civitanova Marche and we were very lucky: the boats had just come back after the daily catch, and we were warmly welcomed (like everywere else by the way – the locals are very welcoming), despite not having an appointment or anything like that.

boats_civitanova marche_harbour

Fishers are so proud of their job that they eagerly let us board their boat and showed us all the fishing equipment and techniques.

fishers_marche_port fresh_fish_marche“Next time – said one of the fishers – you’re coming with us to fish so you will see how we do it in first person!”
” Sure! – I replied – What time do you leave?”
” About 3 or 4 in the morning”
“Mmm… I’ll think about it!”

4- Marche won the third prize in Italy for the quality of the beaches

In the area of Macerata and Fermo the six beaches of Lido di Fermo, Pedaso, Porto San Giorgio, Porto Sant’ Elpidio, Civitanova Marche and Potenza Picena (17 in the whole region) were awarded the Blue Flag, which is a voluntary ecolabel. Beaches are awarded this label when complying with 33 criteria covering environmental management, water quality, environmental education and information and safety and services.

fishers_marcheWe lazily strolled barefoot on the sand, taking advantage of an incredibly warm October weekend, and I truly enjoyed the peace and the quietness of the beach.

beach_iLikeMarche_marcheA large cycling path network and various family friendly activities and structures make this area perfect for a family holiday.

5- The region is permeated by history

There’s really no way to escape history anywhere in Italy, so it wasn’t a great surprise to learn that the town of Fermo could boast some Roman ruins.

What was impressive though, was that the cisterns that we visited are the best preserved Roman cisterns in all of Italy.


Photo by: I love Marche website

Built around 40 AD, the cisterns provided water to the towns of Fermo and Porto San Giorgio, and were formed by 30 underground tanks. These collected rain water and were connected to a pipe network; the water was well oxygenated so that it could be drinkable… those guys were way ahead!  Later in the Middle Age the Dominical monks used these rooms as wine cellars

Have you been to Marche? What would you visit the region for?

A special thanks to the Social Media Team Marche who organized the #iLikeMarche blogtour and especially to Federica, who was a great host throughout the trip. The Social Media Team Marche recently launched their new blog (in italian), make sure to check it out!


  • Stefania Guglielmi

    Stefania Guglielmi is the founder of Every Steph. Originally from Bologna, Italy, she's been traveling full-time since 2016 and has visited over 50 countries across 6 continents. She believes sustainable travel and luxury travel can go hand in hand and has been advocating for responsible tourism since 2014. Stefania's advice and travel experiences have been featured in important publications such as Business Insider, Refinery29, and Yahoo Money.


Monday 18th of May 2015

whoah this weblog is wonderful i love reading your posts.

Keep up the good work! You already know, many individuals are searching round for this information, you can aid them greatly.

Le Bandiere Blu delle Marche

Wednesday 13th of May 2015

[…] Poco più in giù e si arriva a Porto Sant’Elpidio, Lido di Fermo, Porto San Giorgio e Pedaso si trovano offerte turistiche adatte a tutte le famiglie grazie alle attrezzature turistiche con impianti sportivi, bar, ristoranti e discoteche direttamente sul mare, circondate da verdeggianti e rigogliose colline (vi consigliamo questo racconto – in inglese – Link […]

What to Eat in Italy: a Marche food guide - Every Steph

Tuesday 27th of January 2015

[…] you’ll be sure to go back home satisfied and with a couple of kilos more! You already know what to do in the beautiful yet relatively unknown Marche region, now you’ll discover waht you eat with this Marche food guide. Next time the waiter will […]

Mark Fink

Tuesday 30th of December 2014

I definitely agree. We were there two years ago and made two trips up to San Marino. Well worth spending time exploring this cliff hugging principality.


Ally // Digital Diva

Tuesday 30th of December 2014

Interesting blog post...I've been to Italy many times (I got married to my first husband there and have two honeymoons there), but have never been to Marche.

I'm going to investigate a bit further :-)

Ally x


Tuesday 30th of December 2014

Thanks for reading Ally! If you're already in love with Italy then I'm sure you would like this region. It's still quite a hidden gem, not very known abroad, but because of this it's more authentic than many other places. A great place to get in touch with "real" Italy!